Netbook sales in EMEA (Europe, Middle East and Africa) have literally exploded in the third quarter of 2008, making Acer the top ranking PC vendor for the first time ever, while propelling Asus up the ladder into fourth place. IDC figures show that growth in notebooks overall has been strong, but the take-up of netbooks has been staggering.
According to IDC, sales of netbooks (mini-notebooks) were largely responsible for Acer’s breath-taking rise to top spot, which saw the Taiwanese vendor almost double its number of units shipped compared to 3Q07. While sales of its desktop and traditional notbook products were strong, IDC pointed to Acer’s massive push of Aspire One netbook as contributing to its soaring volume.
Likewise, the phenomenal success of Asus Eee PC range, was singled out as the catalyst driving the vendor, which like Acer is based in Taiwan, into the ranks of elite players in the PC space. Asus grew its units by a massive 156% compared to Q307, shipping more than 2 million units for the quarter.